If you’re a small business owner, you know better than anyone how tough it can be to juggle everything at once. You’re not just the owner, you’re also the accountant, the marketer, the planner, and the creative mind behind it all. With so many roles to manage, it only makes sense to use tools that help you save time and work smarter.
Imagine if there were tools that could take care of a big chunk of your marketing, so you didn’t have to constantly stress about what to post and when. Well, good news, our top picks for Facebook post schedulers do exactly that. These tools let you plan your content in advance, stay consistent, and take a bit of pressure off your already full plate.
Here’s our list of the best Facebook scheduling tools to help you stay on top of your game.
1. Buffer
Buffer is a super easy tool that helps you plan and schedule your social media posts. It has over 194,000 small business owners and marketers that use it because it keeps everything simple and stress-free. You can use it to post on all the major platforms like Facebook, Instagram, TikTok, LinkedIn, and even newer ones like Threads and Bluesky. It also works with YouTube Shorts, Pinterest, Google Business, Mastodon, and X (formerly Twitter), so you’ve got all your social media covered in one place.
You can either let it auto-publish your Facebook posts or get a quick reminder when it’s time to share. It also helps you easily tweak and repurpose your content for each platform without much effort. Plus, you can see everything you’ve got lined up in a simple calendar or queue view, so you’re always on top of your schedule.
You also get basic stats to see how your posts are doing, and on some plans, you can reply to comments right from Buffer. If you’re working with a team, it’s easy to share the workload too. You can pull in your content straight from Canva, Dropbox, Google, and other platforms, which saves tons of time. It also lets you visually group your ideas into neat themes so things stay organized.
Pricing: The best part? There’s a free plan where you can try it out with up to three social accounts, which is perfect if you’re just getting started. For more features like Hashtag manager and first comment scheduling you’ll have to upgrade to Essentials or Team plan. Plans start at $5/month.
2. Hootsuite
Also a popular option, Hootsuite lets you automate everything. You can schedule posts to Facebook, reply to comments, check how your content is doing, and even keep an eye on what people are saying about your brand, all from a single dashboard. Used by big names like Adobe and IKEA, Hootsuite’s AI features take the cake by offering tools like your very own social media AI assistant, OwlyGPT. This AI assistant gives you personalized strategy tips and helps you understand what people are saying and feeling about your brand, competitors, and popular topics. I mean, what else do you need!
While Hootsuite is more of an all-in-one platform and a bit more feature-packed and better for businesses that want deeper social listening and team collaboration, Buffer, on the other hand, is simpler and focuses mainly on easy scheduling and publishing. It’s super user-friendly and great if you just want to plan and post content without all the extra bells and whistles.
Pricing: It’s on the expensive side with plans starting from $149/user/month. This plan lets you connect up to 5 social accounts and schedule unlimited posts. It suggests the best times to post and includes an AI assistant for creating images and captions. You also get Canva templates, a content library, and one inbox for all your social messages, and much more. If you can afford it, we would get it just for OwlyGPT!
3. Sprout Social
Sprout Social is great for managing Facebook because it lets you schedule and publish posts easily, track how your content is performing, and respond to comments and messages all in one place. Its smart inbox keeps everything organized, so you won’t miss any important interactions. Plus, Sprout Social is known for its robust analytics and team collaboration features. The detailed analytics help you understand what kind of posts your audience likes best, so you can improve over time. It’s great if you want detailed reports, customer engagement tools, and smooth teamwork options all in one place.
Pricing: Compared to Hootsuite and Buffer, It’s a bit pricier but offers a more polished experience. Plans start at $199/seat/month for up to 5 social accounts, unlimited AI-generated alt text, group, profile and post-level reporting and more. The more advanced features are included in the professional plans which start at a steep $299.
4. Later
Later works well for Facebook by helping you schedule and plan your posts ahead of time like all the other tools mentioned. You can easily drag and drop your content into a calendar, preview how your posts will look, and even get hashtag suggestions to boost reach. Later stands out for its visual scheduling, especially great if you want to see how your feed will look before you post, which is a big plus for Instagram and helpful for Facebook too. It’s super easy to use. Compared to Hootsuite and Sprout Social, Later is more beginner-friendly but doesn’t have as many advanced features like deep social listening, detailed analytics, or team collaboration tools.
Pricing: Starts at $25/user/month. This plan lets you schedule up to 60 posts per profile and includes 5 AI credits monthly to help create content. You get up to 3 months of analytics, a Link in Bio feature, and basic customer support. Great for small business owners who are just starting with their Facebook marketing.
5. PosterMyWall
When it comes to Facebook scheduling, PosterMyWall lets you create your posts and schedule them right from their platform with its Facebook post scheduler, saving you the hassle of switching between apps. It’s perfect if you want a simple, budget-friendly way to design and plan your Facebook content without needing a pro designer.
PosterMyWall stands out because it’s super beginner-friendly and focused on easy design, especially if you want quick, ready-to-go templates for Facebook and other platforms. Unlike tools like Buffer or Later, which mainly focus on scheduling and analytics, PosterMyWall combines both design and scheduling in one place, so you don’t have to juggle multiple apps. It also offers other features like thousands of professionally designed templates, AI Writer, video tools, email campaigns and more.
Pricing: For just $9.95/month/user, this is a great bargain for a platform that has everything under one roof. You also unlock unlimited high-res image and video downloads, handy AI tools like a caption generator and background remover, and access to the Content Planner, Brand Kit, and event landing pages.
Conclusion
If managing your Facebook posts feels like a daily scramble, these tools are here to save the day. From simple planners to full-on marketing dashboards, there’s something for every budget and workflow, so you can stress less and post better!
